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Old 11-15-2011   #1
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Default SVT Raptor Sales on the Rise




We recently drove the 2012 Ford F-150 SVT Raptor in some of the harshest environments any 4x4 vehicle can handle. The rocks and trails outside of Moab, Utah, are legendary for destroying Jeeps and improperly equipped vehicles. The most popular trails in the area have names like Poison Spider, Metal Masher, Cliff Hanger and Hellís Revenge. In fact, we recently drove with a group Ford and SVT engineers, taking a group of 2012 Raptor Super Cabs over Hellís Revenge with relatively few scrapes and dents. But youíll have to wait a bit before we offer the full report and photo gallery.

In the meantime, we collected some information about the Raptorís sales numbers that Ford seemed reluctant to give out in the past. 2010 total U.S. sales for the Raptor in its first year, was 7,085 units, which does not include a small number going to Mexico and Canada.

As you recall, all of those were Super Cabs with the 5.4-liter V-8. Later, for the 2011 model year, with the addition of the longer wheelbase SuperCrew and more powerful 6.2-liter V-8 for 2011 (both came out at the same time), the vehicle became even more popular, and the sales numbers bear that out as well.

So far this year, Ford has recorded more than 8,000 Raptor sales in the U.S., with a growing number going overseas to private buyers (mostly to the United Arab Emerits and Saudi Arabia). The increased popularity of the SVT Raptor has led Ford to increase production by roughly 30 percent for the 2012 model year, with the extra availability going to domestic and foreign sales equally. Production at the Dearborn Truck Assembly Plant will increase from two Raptors per hour to three Raptors per hour.

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Old 11-15-2011   #2
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30% production increase is huge! Go Ford Go!!!!
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Old 11-15-2011   #3
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Wow, I like that interior!
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Old 11-15-2011   #4
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Quote:
Originally Posted by KLC View Post
Wow, I like that interior!
I'm with ya on this Kris!
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