We can't say we're surprised. After our first sampling of the latest Ford F-150, which received four brand-new engines for the 2011 model year, we signed out the two V6 offerings as the ones most worthy of buyer's consideration. And, lo and behold, Ford F-150s equipped with V6 engines are outselling their V8 counterparts for the third month in a row in the U.S. and the first time since 1985 that V8s weren't the dominant powerplant option in Ford's full-size pickup.

So far in 2011, Ford has sold 313,183 units – an eight-per cent increase over last year and enough to keep the F-series the best-selling vehicle in America for the umpteenth year running. Of the two six-cylinder engine options, it's the EcoBoost V6 that's truly stealing the show, and with good reason. With 365 horsepower and 420 pound-feet of torque compare very favourably with its competitor's top V8s, and it handily outperforms them in EPA-rated fuel mileage (14.7 l/100 km city, 10 l/100 km highway).

Read more: http://ca.autoblog.com/2011/08/10/fo...by-v6-engines/

The article is from August.

 

Definitely not something they could have said with the previous engine lineup.

 

I'm hearing and reading nothing but good news and positive results with the eco-boost motor. I think that that the sales are truly showing that the buying public is doing their research and are better informed/educated.

 

Or that people buy the latest technology because they need the latest and greatest, not necessarily because it's the smartest choice.

 

That certainly is another possibility.