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Many Issues Behind Bringing a New Ford Ranger to U.S.

Old 10-25-2011
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Default Many Issues Behind Bringing a New Ford Ranger to U.S.



GM created quite a stir in the midsize truck market by recently announcing that it will sell a new Chevrolet Colorado in the U.S., recently designed and built in Thailand.

Oddly, no announcements have been made about a GMC sibling or exactly where in the U.S. the new truck will be built. Good guesses have been made about the GM plant in Wentzville, Mo., where the current GMC Savana and Chevy Express are being built, but no official statements have been made. With that said, some sources report there is a scheduled $380 million investment and retooling planned for the Missouri plant, according to the recent United Auto Workers contract agreements.

The announcement of an all-new vehicle destined for a segment that’s been shrinking for more than a decade has some other Detroit manufacturers scratching their heads. When asked whether Ford is considering a return to the segment with a new Ranger, Doug Scott, Ford’s chief truck marketing guru, said, “We have been and will likely keep looking at that segment, assessing whether it’s time to make that investment, but there are a lot of questions that have to get answered first.”

Scott went on to describe a little history. “Several years ago, we all the saw the economy doing things we didn’t like, and resources shrank. With the limited resources, we had to decide where to invest — keep pushing to support F-150 and Super Duty where the sales still were, or invest in the midsize market, hoping it would come back,” he said.

Clearly, Ford’s investment in revamping the entire powertrain lineup is helping to keep the company in the full-size pickup game, but Scott talked about other issues that still need to be settled to seriously consider the midsize-truck segment.

Read more: http://news.pickuptrucks.com/2011/10...ger-to-us.html
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Old 10-25-2011
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Hopefully they decide to make the investment.
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Old 10-25-2011
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Not a bad looking truck. I say...bring it on over biatches!
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Old 10-25-2011
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Originally Posted by Purplehazeir View Post
Not a bad looking truck. I say...bring it on over biatches!
I'd be one of the first in line for one. Lack of four doors is basically the only reason I moved on from a Ranger.
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