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Nissan Frontier Wants Ranger Sales

Old 01-10-2012
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Default Nissan Frontier Wants Ranger Sales



Nissan is hoping to gain marketshare in the midsize pickup truck segment now that the Ford Ranger finished its triple decade production run last month, closing the St. Paul, MN, Twin City Assembly Plant.

In a recent interview with Lindsay Chappell of the Automotive News, Al Castignetti, Nissan Division's U.S. sales boss, said "We're really the beneficiary of Ford pulling out of the segment...We felt it was an opportunity to capture market share and we went after it last year, and we went after it without increasing incentives."

Nissan sold 51,700 Frontier midsize pickups in 2011--up 28 percent from 2010. "We got our dealers reinvigorated on the truck and got our marketing out there," Castignetti says. "We're having great success with it."''

Read more: http://news.pickuptrucks.com/2012/01...ger-sales.html
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Old 01-10-2012
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They might succeed too.
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Old 01-10-2012
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I see some competition here. Ford better get a redesign of the Ranger out quick.
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Old 01-10-2012
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Originally Posted by Purplehazeir View Post
I see some competition here. Ford better get a redesign of the Ranger out quick.
Are they planning a replacement?
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Old 01-10-2012
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Originally Posted by vindex1963 View Post
Are they planning a replacement?
Not that I'm aware of. They have the 2012 Ford Ranger Max concept for Europe that looks pretty awesome though...

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Old 01-10-2012
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Originally Posted by vindex1963 View Post
Are they planning a replacement?
Not according to news reports.
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